Advertising signboard



Jan. 8, 1935. A. J. cuslcK ADVERTISING SIGNBOARD Filed June 21, 1933 xNvEN-roR iride/2, J 'wsicfc ATTORNEY Patented Jan. 8, 1935 l www l AAmiliealti h cate-dief f presents 1- @virili 55 te the general publie as' te theilsi 'lfeei a Yassgntrrto` Genera OntdoqrudvlertisigCallie.; a corpoV-V` l I te the er et leest in seine here, peinte lie-aids; `oh eeeh euch eignheeid `the lieten;-Y

like that f Figi aand ehvehient metiieq bf.

jto be included Within the `outline f a sheet 8;

carrier. The poster itself (not shown in Fig. 1; but seen at 10 in Fig. 2) will have thereon all the details of said figure; and all these posters on diiferent signboards will be exactly alike, since all, as aforesaid, are photolithographically or otherwise printed exactly alike. Various details can be painted in by hand on the backing, or even on the carrier; such, for instance, vas the lines 6 and '7,-the latter, say, to represent the horizon line of the ocean, and the former to represent a hillock of sand on a beach, on which the womans figure is shown seated.

' In cases where the backing is even and smooth,

` and of a nature to have the poster smoothly and securely attached thereto, a special poster carrier' can be omitted-#and then merely a selected area of the backing itself will constituteL the poster carrier. In many cases, howevensu'ch backing is of brick, stucco or theA like, and even when of.. wood, is often shingled, clapboarded, or 'otherwisev not of sucha character as to provide the required surface. Then ka special carrier, as the carrier A8- of Fig. 1, or anyhother special carrier pursuant to the invention, is employed# Such special carrieris desirably made of thin-gauge lzinc or other metal, suitably xed on the backing 5, at the desired place to establish the poster location. To such carrier, or to said location on the backing, if the latter be of -the proper character directly -to have a poster secured thereto, the poster is attached as by ysuitable adhesive, and with edgematchings carefully made where the-poster' is a plural-sheet one in a manner well understood in the bill-posting art.

Where a special carrier, a sheet of metal as just mentioned or an equivalent, is attached to the` backing, so .that said carrier instead of the backing has the poster adhesively attached thereto, andwhere such special carrier is of considerable expanse, there can be provided'a stiifening'frame-` work for the special carrier. lSuch a framework is shown in connection .with the carrier 8; and is here illustrated as constituting a marginal framef 9, built up of elongate wooden members meeting each other at various angles and there ,connected Vby tongue and groove joinings 9a.

Where a special carrier is employed and it` is, like the carrier A8, cut to the same outline `as that of an object pictorially represented on the` poster aflixed thereto, the presence of said framing is rather an advantage `than otherwise, as it adds depth to the general ensemble. y

Referring next to Fig. 3, a backing a special carrier 8' thereon for a poster, and an outline a of Aa womans head on the poster, only are shown; .such head being indicated in dot and dash lines as the poster itself is not illustrated.

- In Fig. 4, a carrier 8", like the carrier 8', vis s hownin place on a backing fragmentarily illustra-ted at 5" as a brick wall; and here a poster 10" (but with the printing thereon omitted) is shown in courseof being pasted on said carrier.

130th thecarriers 8 and 8" differfrom the carrier 8in that the latter alone is cut to have its outline conform to the outline of the pictorial representation on the poster which is to be pasted on the carrier. Both of the carriers 8 and 8 further differ from` the carrier 8, in that the latter alone has a portion projecting beyond av bounding edgeof the backing. Also, since the carriers 8 and 8" are both of much smaller expanse than the carrier 8, a framework such as has-been described, or an equivalent, is provided only for the carrier 8.

Where the backing is wood or other material unit can be secured to the backing, or the parts of, such unit can be assembled against the backing, and nails, screws or the like employed to pierce both A'the carrier and the framework and enter the backing to secure the unit to the latter;

.f, the carri'en-.'Asthe parts are shown in Fig. 1,

the carrier is secured to the framework 9, by nails 15, rst to build up the unit of the carrier and framework, and then saidaunit is securedjto the backingby heavier nails (1,6.) As the parts arefshown in Fig. 2, theposter is aixed to the carrier at the `signboard and after the carrier has been secured to the backing; the poster being cut, either before attachment-to the carrier or after such attachment, to Vhave its outline, coinciding` with thelimits of the 4,pictorial representation thereon,vmatchthe outline of the carrier.

As hereinabove pointed out, an important aim of the invention is to have the same pictorial components of the complete advertisingmessages of diierent signboards all precisely alike. The lithographic or other printing ofqa poster so that the latter shall carrya pictorial representation, and the attachmentl of such poster tothe signboard by pasting to contribute a pictorialrepresentation to a signboard handpaintedsinpart, as has been hereinabove explained, is the now preferred way of. vcarrying out ,the invention. However,

within `the invention, the pictorial component can be applied to a paper, cardboard, canvas, metal or y other auxiliary backing, but -by any mechanical or quasi-mechanical method which obtains absolutel or apparently absolute identity of Aline, area,.coloring, and shade or'tint, in all of a plurality of pictorial components for a number of diierent signboards. Forinstanca aplurality of such components all'exactly or substantially exactly identical could be obtained, say at the factory, by the use of handpainting, but by the aidj of, stencils or pounce sheets, to mark olf absolute identity ofV line andarea.y on each, and then a 4painter could paintyfrom a single'mix of paint, a rstarea or line or shading on all of a plurality of such componentsr grouped together, and next paint, similarlyv from a' single mix of paint vbut a-diiferent one from thatvrst mentioned, a second area or line or shading on all of said plurality of components thus grouped, and so on. Such armechanical or quasi-mechanical method of duplicating exactly-or substantially exactly a plurality of pictorial components for diierent and perhaps widely separated signboards, is included herein within the term printed as employed in -this specification and the appended claims. y

Any. special carrier according tov the invention, whether or not rectangular as in the case of the carriers 8' and 8" can be fully or partially covered bythe appropriate poster,whether such poster include merely'a pictorial representation or such a representation and a'. part of the background therefor, and in the last mentioned case, if desired, the part or parte Vof the poster insign-painter in away toinsure that merging together of all parts of the background, on the poster and on the backing beyond the limitation of the poster carrier, as to color, shadeftint and the like, will be absolutely perfect. The invention, obviously, may be carried out in various Ways and in different combinations. No particularization of detail hereinabove contained as to structure, materials, effects'or otherwise, is to be taken in limitation ofthe invention, but only as illustrative of present preferences in carrying out the invention; it being pointed out that the scope of protection contemplated is to be taken from the appended claims, interpreted as broadly asis 1 consistent with the prior art.

I claim:- 1. In a large outdoor advertising signboard of a size'requiring a multi-sheet poster to cover its expanse, the combinationof a backing `deiining such expanse,` said backing carrying a pictorial` representation and supplemental messages and background, said supplemental messages and background being applied to the backing at its point of location, the pictorial representation consisting of a printed or lithographed reproductionvproduced remote from the signboard and affixedthereto for pictorial co-operation with the supplemental messages and elements applied thereon.

` 2. Ancutdoor advertising signboard as defined in claim 1 wherein the pictorial representation is produced on a sheet, a frame substantially dening the outline of the pictorial presentation 4and secured to the sheet andbacking whereby the pictorial representation isheld therebylforwardly of thebackingand presents a gure outstanding from and in advance of the supplemental messages and elements appearing thereon.

ALDEN J. CUsICK. 2o 

